BOND STREET identity:
London’s capital of luxury retail and leisure.
Formally consisting of Old and New Bond Streets, and divided only by a small pedestrian area,
the two streets are collectively known and referred to as Bond Street.
The brand development strategy focussed on it’s geographical location, London, and the date of
it’s origin, 1686, which were included in the brand mark to emphasise it’s unique provenance and
premium district location.
The font took design references from 17th century typography, with an open multiline aesthetic
subtly referencing the two streets which make up the whole.